2022
Rebranding bakery & restaurant expert
Hi. I’m Lenny Rosenberg. I make good restaurants great.
Born and raised in Plainview, Long Island, Lenny has been immersed in bakeries, delis, pizzerias, catering and restaurants since the age of seven — from the East Coast to the West.
50+Restaurants
rebranded
rebranded
31+Years in the
food business
food business
As featured in
New on JLTV
It’s a Sweet World
See Lenny & Adaeze bake off the world’s most diverse bakery cuisine — Jewish and Nigerian goodies, side by side.
Join us for the premiere of our new show, and catch up on their latest appearances below.
Recent media appearances
All videos
Lenny on screen
Lenny & Adaeze baking segment on NBC
It’s a Sweet World
Restaurants deliver for hospitals during the pandemic
Associated Press — One Good Thing
It’s a Sweet World — October 11, 2023
It’s a Sweet World
About Lenny
Lars Restaurants takes a good bakery and restaurant and makes them great.
Lars Restaurants is a premier company that invests in restaurants to develop and rebrand them for a profit — based in Los Angeles, California.
What we do31+Years of experience
50+Rebranded restaurants
3–4Projects at a time, typically
Success stories
Full history
Recent rebrands
Lenny’s latest acquisition is Bea’s Bakery in Tarzana, California.
2020
800 Degrees
2018
Marmalade Cafe
2017
Lenny’s Deli & Restaurant
2015
Beyond Bread
2015
JT’s Restaurant
In the press
Bea’s Bakery: Cultures Merge
The Jewish Journal on how Lenny and Adaeze are bringing Jewish and Nigerian baking traditions together at Bea’s Bakery in Tarzana.
Read the articleHave a bakery or restaurant with potential?
Let’s talk about what it could become. Lenny is typically working on three or four projects at a time.