About Lenny

Investing and rebranding bakeries & restaurants across the country for over 30 years 

Biography

Lenny Rosenberg was born and raised in Plainview, Long Island. Since the tender age of seven he was immersed in the family business of bakeries, delis, pizzerias, catering and restaurants from the East to the West Coast. His father, Robert Rosenberg, was a seasoned pro at rebranding bakery establishments for over 50 years including the landmark Eclairs in New York City. Staring at the age of seven-years-old Lenny worked steadily in the family businesses until eventually the torch was passed to him. He bought and rebranded his first bakery at the age of 17.

Success quickly ensued and Lenny continued to purchase and rebrand multiple bakeries & eateries. In 2000 he searched for a new challenge by moving out west where he continued to rebrand great locations one after another. It was in LA where Lenny met interior designer Adaeze Nwanonyiri. The duo decided that every location Lenny would buy and rebrand Adaeze would put her designing skills to work in every location. Lenny has branded such notable California bakeries & eateries such as Nosh of Beverly Hills, 17th Street Cafe & Marmalade Café on Montana Ave, Junior’s bakery deli in Westwood and the beloved Bea’s Bakery in Los Angeles.

http://voyagela.com/interview/meet-lenny-rosenberg/

https://voyagela.com/interview/meet-lenny-rosenberg-of-lars-restaurant/

OUR LOVE LETTER: Adaeze Nwanonyiri and Lenny Rosenberg Respect Cultural Backgrounds – EBONY

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Years of Experience
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Rebranded Bakeries & Restaurants

Lars Restaurants is a premiere company that invests in bakeries & restaurants to develop & rebrand them for a profit! Lars Restaurants is located in Los Angeles, California.

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Success Stories

Lenny’s latest acquisitions include 800 Degrees in North Carolina and Bea’s Bakery in Los Angeles.

Bea’s Bakery is an institution in LA for the past 54 years, everyone in LA knows Bea’s and Lenny has added many new goodies to their line of baked goods.  Lenny has bought and rebranded over 50 restaurants & bakeries and is typically working on three to four projects at a time.

Meet Lenny Rosenberg - Voyage LA Magazine | LA City Guide

2017

Lenny's Deli & Restaurant

Los Angeles, California

2015

Beyond Bread

Tucson, Arizona

2015

JT'S Restaurant

Palm Desert, California

2014

Lenny's Deli & Restaurant

Pacific Palisades, California