About Lenny
Investing and rebranding bakeries & restaurants across the country for over 30 years
Biography
Success quickly ensued and Lenny continued to purchase and rebrand multiple bakeries & eateries. In 2000 he searched for a new challenge by moving out west where he continued to rebrand great locations one after another. It was in LA where Lenny met interior designer Adaeze Nwanonyiri. The duo decided that every location Lenny would buy and rebrand Adaeze would put her designing skills to work in every location. Lenny has branded such notable California bakeries & eateries such as Nosh of Beverly Hills, 17th Street Cafe & Marmalade Café on Montana Ave, Junior’s bakery deli in Westwood and the beloved Bea’s Bakery in Los Angeles.
http://voyagela.com/interview/meet-lenny-rosenberg/
https://voyagela.com/interview/meet-lenny-rosenberg-of-lars-restaurant/
OUR LOVE LETTER: Adaeze Nwanonyiri and Lenny Rosenberg Respect Cultural Backgrounds – EBONY
Rebranded Bakeries & Restaurants
Lars Restaurants is a premiere company that invests in bakeries & restaurants to develop & rebrand them for a profit! Lars Restaurants is located in Los Angeles, California.
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Success Stories
Lenny’s latest acquisitions include 800 Degrees in North Carolina and Bea’s Bakery in Los Angeles.
Bea’s Bakery is an institution in LA for the past 54 years, everyone in LA knows Bea’s and Lenny has added many new goodies to their line of baked goods. Lenny has bought and rebranded over 50 restaurants & bakeries and is typically working on three to four projects at a time.
2017
Lenny's Deli & Restaurant
Los Angeles, California
2015
Beyond Bread
Tucson, Arizona
2015
JT'S Restaurant
Palm Desert, California
2014
Lenny's Deli & Restaurant
Pacific Palisades, California